Supplement brand strategy, UK manufacturing through Hybrid, and Brupac USA single-serve solutions — led by an operator who has lived every role in the industry.
Strategy, sales, marketing, compliance and market entry — for brands launching, scaling or expanding worldwide.
Explore → PILLAR·02Supplement products built in the UK — powders blended, processed and packed, fulfilled across the EU & Middle East.
Explore → PILLAR·03Pre-filled single-serve beverage solutions for stadiums, retailers and airlines — launching in the American market.
Explore →Born and raised in San Diego, California — hence the name. San Diego roots, Florida base — and the world is the office.
A lifelong world traveler, Sam spends his time across international markets — building relationships, understanding cultures, and helping companies find their footing in new territories. From Southeast Asia to the UK to the Middle East, the connections are real and the experience is first-hand.
Starting from the ground up — working through multiple departments and climbing every rung of the industry ladder — gave Sam something no MBA can teach: a genuine understanding of what it takes at every level of a supplement business.
Now as a business owner, I want to put those decades of experience to work for brands that are ready to launch, scale, or expand into new formats and new markets. Whether you're starting from zero or looking to grow what's already working, I bring an operator's mindset — not a consultant's theory.
I also take business partners on tours of international markets — giving your team a first-hand look at manufacturing facilities, distribution networks, and retail environments across the globe.
Active across USA, UK, EU & Southeast Asia
Factory floors, boardrooms & everything between
Launch, scale & expand — from zero to global
Your network, expanded worldwide
Whether you're launching your first product or scaling into international markets, our team brings hands-on experience across multiple marketplaces and every critical function of a supplement business.
Channel development, account building, broker networks, and building sales teams that convert — at every level from retail to national to international.
→Positioning, product launch strategy, content creation, digital marketing, and consumer messaging that cuts through a saturated wellness market.
→Domestic and international distribution strategy — 3PL, broker selection, retail placement, and import/export across key global markets.
→FDA, cGMP, label compliance, and claims substantiation — keeping your brand protected and audit-ready across domestic and international markets.
→Proven track record helping brands enter new markets — USA, UK, EU, and Southeast Asia — with strategy, local knowledge, and the right partners on the ground.
→Already have a product? Let's take it into a new format. Capsule to powder, powder to beverage — new delivery systems open new audiences and new retailers.
→From a blank formulation brief to a finished product on the shelf — Sam and his team handle every step of the journey. One relationship, full coverage.
Custom formulations built to your brief, using trademarked ingredient suppliers
Powders, Pills, Beverages, Coffee, Chocolate & Single Cup Solutions
Branded packaging and CPG pack solutions including Brupac formats
Warehousing and inventory management — USA and UK facilities
Domestic and international shipping — US, UK, EU, Middle East & Asia
Outside Sales · Sales & Marketing Strategy · Distribution
Access to a vetted network of branded, clinically backed ingredient partners — giving your formulation credibility and marketability from day one.
Already have a product? We can help you take it into a new delivery format — powders into sachets, capsules into functional beverages, and more via Brupac.
Launch under your own brand with speed. Our white label and private label solutions get your product to market faster, without sacrificing quality.
"I don't consult from a desk.Sam — Founder, San Diego Sam
I get on the plane."
All Hybrid products are manufactured in Crewe, in a facility holding BRCGS AA+ and Sedex ethical accreditation — with more than 50 years of manufacturing experience behind every batch.
Hybrid is the manufacturing arm of San Diego Sam's UK operation — blending, processing and packing nutritional powders for supplement brands, then fulfilling across the UK, EU and the Middle East.
BRCGS AA+ is the highest grade in the BRCGS Global Standard for Food Safety — the "+" denotes an unannounced audit. Sedex covers the four SMETA pillars: labour standards, health & safety, environment and business ethics.
One facility, one standard — every product made on the same site and the same lines. Facility visits and customer audits welcome by arrangement.
This isn't remote consulting from a desk. I operate in all three regions — with facilities, partners, and proven track records in each market.
Based in Florida, traveling the country year-round. Deep relationships across the US supplement industry — from manufacturers to brokers to retailers.
Partner in a manufacturing facility in Crewe, near Manchester. Products manufactured and shipped internationally with full in-house logistics.
Active across all Southeast Asian markets with a proven track record of successfully launching multiple supplement brands into the region.
I also take business partners on personal tours of international markets — factory visits, retailer meetings, and industry events across the globe. If your team wants to understand a market from the inside before committing, I can take you there.
Plan a Tour →Brupac is a UK-based CPG innovator with over 50 years specialising in pre-filled, single-serve "On the Go" beverages — and the parent company of Hybrid Manufacturing, operating from the same accredited facility in Crewe. Trusted by the world's largest brands, and now coming to the USA through San Diego Sam.
Brupac's patented In-Cup technology delivers a complete, foil-sealed beverage in a single cup — just add hot water. No mixing, no machinery, no mess. Cafetière-quality coffee, rich hot chocolate, and functional blends served instantly, every time.
Sam is bringing Brupac's proven UK and EU format to the American market — focused on stadiums, retailers, and airlines ready to lead in the fastest-growing on-the-go beverage category.
Enquire About Brupac USA →Black, white, cappuccino, latte, americano, oat latte, decaf, ground coffee via patented Suprlid filter
Rich, comforting indulgence on the go. Featuring Cadbury, Aero and Mokate brand formats
Savory, functional nourishment in a cup. Bovril and Knorr formats — perfect for outdoor events
Mushroom coffee, hydration formulations, and custom nutraceutical blends in single-cup format
Proven in-service with major UK & EU airlines. Space-saving, zero prep, fully printable branded sleeve
Fully customizable printed sleeves — your brand, Brupac's manufacturing expertise and 200M+ cup capacity
No lengthy pitch decks. No wasted time. Just a clear, simple process to get your brand moving.
Fill out the contact form below or reach out directly. Tell us where you are, what you're building, and what's standing in your way. We'll set up a straightforward conversation — no obligation, no sales pressure.
Sam and the team review your brand, your goals, and your market. We identify the gaps, the opportunities, and the right approach — whether that's manufacturing, distribution, a new product format, or international expansion.
You get a clear, actionable roadmap tailored to your business. Not a generic strategy document — a real plan built by someone who has operated at every level of this industry and knows what it takes to execute.
Ready to launch a product, scale into a new market, or explore what Brupac USA can do for your brand? Let's start with a conversation.